Privacy Policy

Welcome to Allegiant Activewear, a division of Allegiant Group. We are committed to protecting your privacy and ensuring your personal information is handled in a safe and responsible manner. This Privacy Policy outlines how we collect, use, and protect your personal information when you visit our website or make a purchase from our online store.

1. Information We Collect

1.1 Personal Information

When you visit our website, make a purchase, or contact us, we may collect the following personal information:

• Name
• Email address
• Shipping address
• Billing address
• Phone number
• Payment information (e.g., credit card details)
• Any other information you provide to us

1.2 Non-Personal Information

We may also collect non-personal information about your visit to our website, such as:

• IP address
• Browser type and version
• Operating system
• Referring website
• Pages you view on our website
• Date and time of your visit
• Any other data that does not directly identify you

2. How We Use Your Information

We use the information we collect for the following purposes:

• To process and fulfill your orders
• To communicate with you about your orders, products, and services
• To provide customer support
• To improve our website and services
• To send you marketing communications, promotions, and updates (if you opt-in)
• To analyze website usage and trends
• To prevent fraudulent activities and ensure the security of our website

3. How We Protect Your Information

We take the security of your personal information seriously and implement appropriate measures to protect it from unauthorized access, disclosure, alteration, or destruction. These measures include:

• Using secure socket layer (SSL) technology to encrypt sensitive information
• Restricting access to personal information to authorized personnel only
• Regularly reviewing our security practices and procedures

4. Sharing Your Information

We do not sell, trade, or rent your personal information to third parties. However, we may share your information with third parties in the following circumstances:

• With service providers who assist us in operating our website and conducting our business (e.g., payment processors, shipping companies)
• To comply with legal requirements, such as a law, regulation, or court order
• To protect the rights, property, or safety of Allegiant Activewear, our customers, or others

5. Your Rights and Choices

You have the following rights regarding your personal information:

• Access: You can request access to the personal information we hold about you.
• Correction: You can request that we correct any inaccuracies in your personal information.
• Deletion: You can request that we delete your personal information, subject to certain exceptions.
• Opt-Out: You can opt-out of receiving marketing communications from us by following the unsubscribe instructions in our emails or contacting us directly.

6. Cookies and Tracking Technologies

Our website uses cookies and other tracking technologies to enhance your browsing experience and collect information about how you use our site. You can control the use of cookies through your browser settings. Please note that disabling cookies may affect the functionality of our website.

7. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these sites. We encourage you to review the privacy policies of any third-party sites you visit.

8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information.

9. Contact Us

If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us.